Music Video introduction blog task
This week's work requires Media Factsheet #69: Music Video. You'll need to log in to Google using your Greenford Google account to access this. Read the factsheet and answer the following 10 questions:
3) Which three major record labels are behind VEVO? What is VEVO and why was it created?
The three major record companies, Sony Music Entertainment, Universal Music Group and Abu Dhabi Media, have also launched Vevo which is a video hosting site specifically for music videos.
4) What are the key conventions of a music video?
A music video may have movement, a narrative, a band or artist, lip syncing.
5) How can narrative be used in music video? Give an example of a music video that uses a narrative.
Narrative may be used in a music video by having a storyline that relates to the lyrics and illustrates what is being said. An example of a music video that has a narrative is 'I was a teenage anarchist' by Against Me! It features a loose narrative that links to the songs lyrics.
6) What examples are provided in the factsheet for intertextuality in music videos?
Such references may be very obvious, such as the way that the Blink 182 video for All the Small Things makes references to videos by pop artists such as Back Street Boys' I Want It That Way and Christina Aguilera's Genie in a Bottle by directly copying scenes.
7) Why do audiences enjoy intertextual references in media products?
It allows the audience to discover deeper meanings through the knowledge and recognition of other texts.
8) Read the music video example analysis on page 3 of the factsheet. Select a music video of your own choice for each of the following headings and explain how each one links to the heading:
-Conventions (movement/narrative/artist)
-Intertextuality
-Representation
-Audience
1) What is the purpose of a music video?
The purpose of a music video is to sell products, the most obvious of which is the song featured in the video.
2) How has the digital age changed the production and distribution of music videos?
The purpose of a music video is to sell products, the most obvious of which is the song featured in the video.
2) How has the digital age changed the production and distribution of music videos?
With the development of new media technologies meant that music videos, and the songs along with them, were more widely available at any time. Videos could be uploaded to video hosting sites like YouTube and viewed using portable media devices such as mobile phones and iTouch devices, allowing audiences to see the video and hear the song whenever and wherever they liked.
3) Which three major record labels are behind VEVO? What is VEVO and why was it created?
The three major record companies, Sony Music Entertainment, Universal Music Group and Abu Dhabi Media, have also launched Vevo which is a video hosting site specifically for music videos.
4) What are the key conventions of a music video?
A music video may have movement, a narrative, a band or artist, lip syncing.
5) How can narrative be used in music video? Give an example of a music video that uses a narrative.
Narrative may be used in a music video by having a storyline that relates to the lyrics and illustrates what is being said. An example of a music video that has a narrative is 'I was a teenage anarchist' by Against Me! It features a loose narrative that links to the songs lyrics.
6) What examples are provided in the factsheet for intertextuality in music videos?
Such references may be very obvious, such as the way that the Blink 182 video for All the Small Things makes references to videos by pop artists such as Back Street Boys' I Want It That Way and Christina Aguilera's Genie in a Bottle by directly copying scenes.
7) Why do audiences enjoy intertextual references in media products?
It allows the audience to discover deeper meanings through the knowledge and recognition of other texts.
8) Read the music video example analysis on page 3 of the factsheet. Select a music video of your own choice for each of the following headings and explain how each one links to the heading:
-Conventions (movement/narrative/artist)
-Intertextuality
-Representation
-Audience
9) Watch the video for Ice Cube's It Was A Good Day (1993). How did this video set the conventions for later hip-hop music videos?
In hip-hop music videos there are many low-angled, close up shots to help imply that the artist has more power over the audience and the fact they are more dominant. The low angle shots also gives them power because they look down on the audience as if the audience are younger and are looking upon the artist as a 'hero'. Close up shots gives them status because it implies that they are important enough to have a frame all to themselves. There is also a lot of panning and tracking shots to keep up with the beat of the music video. Also, the use of props are used and in this one, we can see a gun at the beginning.
In hip-hop music videos there are many low-angled, close up shots to help imply that the artist has more power over the audience and the fact they are more dominant. The low angle shots also gives them power because they look down on the audience as if the audience are younger and are looking upon the artist as a 'hero'. Close up shots gives them status because it implies that they are important enough to have a frame all to themselves. There is also a lot of panning and tracking shots to keep up with the beat of the music video. Also, the use of props are used and in this one, we can see a gun at the beginning.
10) How important do you think music videos are in the marketing and promotion of music artists today? Are music videos still essential to a band or artist's success? You need to form your own opinion here.
In my opinion, I don't think that music videos are really that important nowadays to guarantee success to an artist. Most people now don't really watch a songs music video as they are more interested in the music rather than the video. I believe a band or artist can still be successful even if they don't make a music video their songs.
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